Surviving, living, thriving. Creativity as a way of life

The project deals with creativity as a social concept and addresses the limits of existing understandings of creativity and particularly of the creative industries, which can hinder the self-realization of individuals as well as economic development. The research examines creative livelihood strategies in Ljubljana, focusing on the practices of actors that rely on economic as well as social capital and that combine diverse areas of activity (economy, culture, social services and environment). The analysis of these practices reveals the economic, social and cultural potential of creativity as an interactive social practice reaching beyond the boundaries of the cultural and creative industries.